Information
- Submitted by: Planet Wheeler Foundation
- Topic: Health and population
- Keywords: Partnership; Healthcare Services; Childhood Management; Youth and Population; Research and Development; Technology and Innovation.
- Location: Worldwide
- Date of completion: 2020
- Click for more information
Deliverables & Resources
Action network
- This voluntary initiative came from Every Woman Every Child
Planet Wheeler Foundation will commit $5.6m towards a scientific study to determine whether the power of mass media can be harnessed to save children’s lives on an unprecedented scale
Partner(s)
Wellcome Trust, Development Media International (DMI), London School of Hygiene and Tropical Medicine (LSHTM)
Description/achievement of initiative
Planet Wheeler Foundation will commit $5.6m towards a scientific study to determine whether the power of mass media can be harnessed to save children’s lives on an unprecedented scale. The project will be implemented in partnership with the Wellcome Trust. A model developed by Development Media International (DMI) and the London School of Hygiene and Tropical Medicine (LSHTM) predicts that child mortality can be reduced by 10% to 20% in most developing countries simply by broadcasting radio and television messages on all key life-saving behaviours. If these impact and cost-effectiveness predictions could be proven to rigorous scientific standards, in a real-life setting and implemented in10 countries over 10 years, the model predicts some 2.2 million lives could be saved.
Implementation methodologies
By developing a model with DMI and LSHTM to predict that child mortality can be reduced by 10% to 20%. Planet Wheeler Foundation will also commit financial investment towards scientific study to determine whether the power of mass media can be harnessed to save children's lives on an unprecedented scale.
Deliverables
| Deliverable | Date |
| A model developed by Development Media International (DMI) and the London School of Hygiene and Tropical Medicine (LSHTM) predicts that child mortality can be reduced by 10% to 20% in most developing countries simply by broadcasting radio and television messages on all key life-saving behaviours. | 2020 |
Resources
| Type | Details |
| Financing (in USD) | $5,600,000 |