The Global Polio Eradication Initiative (GPEI) commits to supporting the Global Strategy for Women's and Children's Health. Spearheaded by the World Health Organization (WHO), Rotary International, the US Centers for Disease Control and Prevention (CDC) and UNICEF, the GPEI has reduced the incidence of polio by 99% worldwide since its 1988 launch. The GPEI commits to optimizing its 70-country, 3,300-person infrastructure to intensify efforts to finally eradicate this paralytic childhood disease and to do so in a way that also supports broader maternal and child health objectives through opportunistic, value-added health interventions for mothers and children that range from complementary interventions, such as distribution of vitamin A drops and de-worming tablets during polio campaigns, to community micro-planning initiatives, to integrated disease surveillance activities.