- Submitted by: Germany
- Topic: Green economy in the context of sustainable development and poverty eradication
- Location: Germany
- Date of completion: 1978
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- This voluntary initiative came from Green economy policies, practices and initiatives
Description/achievement of initiativeThe Blue Angel has been a trendsetter in establishing standards for environmental conservation and sustainability for a wide range of products in Germany and beyond.
Source: Der Blaue Engel
The Blue Angel is the first and most well-known eco-label worldwide. Since 1978 it has set the standard for eco-friendly products and services selected by an independent jury in line with defined criteria. The Blue Angel is awarded to companies as kind of a reward for their commitment to environmental protection. They use it to professionally promote their eco-friendly products in the market. The Blue Angel is an ecological beacon showing the consumer the way to the ecologically superior product and promotes environmentally conscious consumption.