Description/achievement of initiative
Brazil will be able to, by 2050, consolidate as the world's 4th largest economy while being able to offer good and sustainable living conditions to its 260 million people.
The first step is the launch of "Vision Brazil 2050", produced by BCSD-Brazil (in partnership with PwC), that, based in WBCSD's "Vision 2050", try to establish a foreseeable and achievable sustainable country in which companies have a major role to this end. Being a summary of willingness and capabilities of companies themselves, "Vision Brazil 2050" begins to be seen as Brazilian businesses main agenda towards a sustainable development, implementing the required tasks and pulling the government in the same direction.
Even though not being an easy nor a swift one, this behavior change would begin inside those companies, spreading naturally to its competitors, government and even society. What Vision Brazil 2050 understands that companies are the only institutions that have the necessary skills to lead the sustainability turning point so to green economy be recognized just as economy 40 years from now.