Deputy Director General
Direct: +44 (0)207 747 5180
Main: +44 (0)207 930 3882
Fax: +44 (0)207 930 3883
#SaveKidsLives is an official campaign coordinated by the United Nations Road Safety Collaboration. It was launched 6 months before the Third United Nations Global Road Safety Week in May 2015. The campaign is co-led by children and calls for urgent action to halve road deaths and injuries by by 2020.It does so by: • highlighting the plight of children and the vulnerable on the roads;• generating worldwide action to better ensure our safety on the roads, starting with children;• calling for strong commitments to save lives on the roads to reach the Global Goals targets.
This partnership is designed to build a coalition of country and donor support for the objective of a safe and healthy journey to school for all children by 2030. The Global Initiative focuses on three key rights of the child:• Safe, accessible mobility to promote equity and combat poverty;• Clean air and a healthy environment for all children;• The role of safe and healthy mobility in enabling the right to an education.It is designed to fill a gap in the global development and environment agendas, addressing the specific needs and rights of children in relation to mobility.