The goal of this partnership is to increase the income of 335,600 households by 300% by 2020 through agri & agri-allied interventions. More specifically, the following would be achieved through the interventions:1) Capacity building of farmers2) Increase in agriculture production3) Decrease in input cost in agriculture production – seed, water, fertilizer etc4) Multi cropping5) Enhanced income of households from improved agriculture practices6) Additional income from agri-allied activities7) Increase in milk production of cattle8) Decrease in expenditure on animal health through preventive measures

The program is implemented through Tata Chemicals Society for Rural Development (TCSRD) which is an NGO supported by Tata Chemicals Ltd. The NGO has full time staffs with defined roles & responsibilities for project implementation. The program is designed based on the need assessment study conducted in the target area with consultation with key community & other stakeholders. The program is implemented during the project period in partnership with community and government line departments. The community also contributes to the project expenditure in cash or in kind. The withdrawal strategy designed for the program helps in exiting from the program that was designed for the said period and next level project planning is done for community development.

The project's staff undergo trainings both for program implementation and for their soft skills development (such as communication, etc). TCL also partners with various government line departments, technical institutions, academic institutions, and NGOs for mobilising technology and resources. There are in-house trainings for staff and also external trainings at renowned institutions. The staffs also go for exposure visits to various organisations to understand their best practices for replication.

There is a structured hierarchy with defined roles & responsibilities:*Field staffs reports to Project Coordinator*Project Coordinator reports to site CSR Head* Site CSR Head reports to Company’s CSR HeadThe program has a logical framework with defined indicators at goal, objective & output level, and the monitoring system ensures proper implementation at all levels. There is review mechanism on performance of all the staffs as well.

* Tata Chemicals Limited * Gujarat - Gujarat Green Revolution Corporation, Irrigation department (Government of Gujarat), District Agriculture Department (Dev Bhumi Dwarka), District Horticulture Department (Dev Bhumi Dwarka), Agriculture Technology Management Agency (Dev Bhumi Dwarka), Agriculture University, Junagadh District Animal Husbandry Department (Jamanagar), Kheti Vikas Agency (Dev Bhumi Dwarka) * West Bengal - Sutahata Block Development, Haldia Block Development, Purba Medinipur Horticulture Development Purba Medinipur Agriculture Development * Uttar Pradesh: GB Pant University of Agriculture and Technology, SVB Patel University of Agriculture and Technology, KVK - Krishi Vigyan Kendra, Directorate of Rapeseed Mustard Research, Indian Agriculture Research Institute, U. P. Ag. - Uttar Pradesh Agriculture Department,Uttar Pradesh Animal Husbandry Department, Pradeshik Cooperative Dairy Federation, National Dairy Research Institute, Animal Welfare Production Society