Status of initiative: N/a
Description/achievement of initiative

Planet Wheeler Foundation will commit $5.6m towards a scientific study to determine whether the power of mass media can be harnessed to save children’s lives on an unprecedented scale. The project will be implemented in partnership with the Wellcome Trust. A model developed by Development Media International (DMI) and the London School of Hygiene and Tropical Medicine (LSHTM) predicts that child mortality can be reduced by 10% to 20% in most developing countries simply by broadcasting radio and television messages on all key life-saving behaviours. If these impact and cost-effectiveness predictions could be proven to rigorous scientific standards, in a real-life setting and implemented in10 countries over 10 years, the model predicts some 2.2 million lives could be saved.

Implementation methodologies

By developing a model with DMI and LSHTM to predict that child mortality can be reduced by 10% to 20%. Planet Wheeler Foundation will also commit financial investment towards scientific study to determine whether the power of mass media can be harnessed to save children's lives on an unprecedented scale.

Arrangements for Capacity-Building and Technology Transfer

Coordination mechanisms/governance structure

Partner(s)

Wellcome Trust, Development Media International (DMI), London School of Hygiene and Tropical Medicine (LSHTM)
Deliverables
2020
A model developed by Development Media International (DMI) and the London School of Hygiene and Tropical Medicine (LSHTM) predicts that child mortality can be reduced by 10% to 20% in most developing countries simply by broadcasting radio and television messages on all key life-saving behaviours.
Sustainable Development Goals and targets
Goal 5
Resources devoted to implementation
Financing (in USD)
5,600,000 USD
SMART
This initiative does not yet fulfil the SMART criteria.
SDGs
Action Network
Information
Location: Worldwide
Date of completion: 2020
Operating in countries
Partner connections
Contact information/focal point(s)
,

Documents
#SDGAction1139
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