The initiative orients people on personal responsibility for the life of the planet, awareness of consequences of water pollution for life and health of the majority people. Orientation of this initiative should be on the understanding of the social value of water resources, on public involvement in the development of moral principles in relation to water management, to supply objective and realistic information about the state of the country's water resources. This initiative must design and support innovative partnerships with the private sector, NGOs, development banks, multilateral and bilateral cooperation with other agencies.

Cooperation of healthy people and people with disabilities in the initiative, among them girls and women. Educational programs for girls and women: influence of polluted water reproductive functions, pregnancy, newly born children etc. Ecological excursionsInternational ecological festival "Water and Life"Training of lawyers-ecologistsParticipation in different events on ecology, water on international level ( UN, GWP etc.)Photo and paintings exhibition on water

Creation of bank data on water innovations and technologiesCommunication materials of modern technologies on purification and desalination of sea and ocean waterDevelopment and propaganda of knowledge on informational properties of waterPromotion of electronic copies of pharmaceuticals and organic fertilizersOrganizing forums, conferences on new water technologiesSearch of investors for new water technologiesUse of media and TV for advertizing new water technologies

Advisory Committee - Regional centers of advanced knowledge on water – Local communities. Designing and supporting innovative partnerships with the private sector, non-governmental organizations, development banks, multilateral and bilateral cooperation with other agencies, which support the initiative. Learning opportunities offered by the reforms of environmental taxation, including innovative tax allocation models and fiscal incentives. Earmarking national budgetary allocations and reallocation of priorities in existing allocations to engage sub-national and local authorities on water protection. Involvement of the Global Water Partnership (“Sail of Hope” is a member of it) to assist in the efforts to implement the initiative.

Interregional Union of Life Help for Mentally Handicapped Persons “Sail of Hope”, Tapa Foundation, "Outpost"