The initiative aims to change the behavior of people's in term of plastic usage in their daily activities. Inefficient of plastic usage will cause inorganic waste that difficult to disentangle which can cause pollution of land and air. Changing behavior is not easy and it takes effective communication media. Therefore, through this initiative is expected to produce educational materials that are packed with simple and attractive, so easily understood especially by housewife and children.

1. Preliminary studies for the behavior of plastic usage2. Identify the methodology3. Create education material of 3R behavior especially for plastic waste.4. Deliver education 5. Introduce plastic substitute6. Evaluate the result

The capacity building firstly doing for community base, through the training for trainer method. So, we creating the trainer that close to the community. Then, we are doing as an assessor to evaluate the effect of this program.

Environmental Science of University of Indonesia (UI) working together with APP and supported by Ministry of Environmental and Forestry.UI as an educational agency, will lead this program. APP will support the funding

Regional Environmental Management Agency of Tangerang & Bekasi Municipality Sanitary Agency of Tangerang & Bekasi Municipality Community Base Asia Pulp and Paper Ministry of Environmental and Forestry Indonesia