The Beer, Wine and Spirits Producers' Commitments are an ambitious program of actions over a five-year period (2013-2017) aimed at making progress towards the global target set by the world’s governments of “at least a 10% relative reduction in the harmful use of alcohol” by 2025. These cover the areas of: Reducing Underage Drinking; Strengthening and Expanding Marketing Codes of Practice; Providing Consumer Information and Responsible Product Innovation; Reducing Drinking and Driving; and Enlisting the Support of Retailers to Reduce Harmful Drinking. In 2012, the leading, beer, wine and spirits producers decided to unite in a concerted effort to tackle the global problem of harmful use of alcohol. We partner with public, civil society, and private stakeholders to advance our mission. We support global efforts of the United Nations and the World Health Organization in the Global Strategy to Reduce the Harmful Use of Alcohol, the Noncommunicable Diseases Global Monitoring Framework target of “at least 10% relative reduction in the harmful use of alcohol” by 2025, and Sustainable Development Goal 3.5 – “Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol.”

Member companies work to meet all Commitments through delivering on specific actions. Each of these Commitments is supported by a rigorous and specific target, and accompanied by a Key Performance Indicator. These KPIs have been developed in conjunction with Accenture Sustainability Services, who have helped ensure that they are applied consistently by each signatory across the world, using an appropriate and reliable data collection process. As a result, the KPIs provide a robust framework for measuring progress over time. The data contained in the the Producers' Commitments annual progress reports is assured by KPMG.

In the Commitment on "Reducing drinking and driving", in 2015 the producers began work to build sustainable capacity in Cambodia, Dominican Republic, Namibia, and South Africa. Other successful sustainable initiatives have included: - China: Multiple drink driving awareness campaigns were launched to reach groups at high risk for drinking and driving, such as motorcycle riders and novice drivers. - Colombia: Proyecto Patrullero (Project Patrolman) was implemented in six cities to facilitate seminars on checkpoint protocols for law enforcement and educate officials and the general public about responsible drinking. - Mexico: Law enforcement experts participated in checkpoints twice per month and held follow-up meetings to share observations and recommendations with local police in Puebla. - Nigeria: A research protocol and questionnaire was developed in order to conduct roadside surveys in six geopolitical zones; the North Central zone was completed in 2014. - Russia: The Avtotrezvost (Auto Sobriety; www.avtotrezvost.ru) training module for novice drivers on drinking and driving was launched as a supplement to the driving schools’ existing course on traffic regulations. - Vietnam: With support from the Vietnam Road Administration and municipal departments of transport, the program focused on reaching professional drivers with don’t drink and drive communications; checkpoints were also conducted by local law enforcement.

The International Alliance for Responsible Drinking (IARD) serves as secretariat for the Producers' Commitments. IARD, launched in January 2015, is a not-for-profit organization dedicated to addressing the global public health issue of harmful drinking and to promoting responsible drinking. IARD is supported by its Member Companies from all sectors of the alcohol industry – beer, wine, and spirits – in their common purpose of being part of the solution to the harmful use of alcohol. The signatories to the Commitments have delegated to IARD specific tasks that require coordination at global level. As Secretariat to the Producers' Commitments, IARD: Coordinates reporting on the Commitments with KPMG and Accenture, manages pilot programs (particularly in drink driving) Coordinates with international partners (for example, World Federation of Advertisers) Commissions analysis of marketing compliance Convenes experts (for example, researchers) and partners (for example, retailers) Conducts analysis on policy and programs and produces policy tools and good practice guides (for example, the Alcohol Education Guide).

International Alliance for Responsible Drinking (IARD), ABInbev, Asahi, Bacardi Limited, Beam-Suntory, Brown-Forman, the Carlsberg Group, Diageo, Heineken, Kirin, Molson Coors, Pernod Ricard