The WellBeing Foundation of Nigeria has assumed a leadership role in catalyzing and securing private sector commitments and creating new partnerships for maternal newborn and child health (MNCH). The WellBeing Foundation's commitment to Every Woman Every Child has been the development of new collaborations for MNCH efforts in Nigeria focusing on strategic grant-making, thus far securing new financial, advocacy and corporate social responsibility commitments from a range of Nigerian business and philanthropic leaders. Programmatically, the WellBeing Foundation commitment focuses on the development and scaling up of programs that will immediately show verifiable impact on the survival of mothers and children. The WellBeing Foundation commits to US $2.5 million per year to support this Nigeria-led, Nigeria-managed, Africa-focused, Africa-impact, private sector-driven effort. As its commitment to Every Woman Every Child, up to US $250,000 of The Tony Elumelu Foundation's (TEF) existing impact investing capital will be allocated to provide equity or debt capital to start-up and early stage companies seeking to commercialise innovative solutions related to improved maternal and child health care delivery. The primary focus will be Nigeria in year one, but with an eye for opportunistic investments elsewhere in Africa where appropriate. TEF will leverage internal business development talent and experience as well as provide access to networks to provide additional technical assistance support to build sustainable companies. Other investors with an interest in the space will be welcome to co-invest or partner with TEF in other ways to make this effort a success.

Among these programs is the adoption of a contextually and regionally attractive Millennium Development Goals (MDGs)-related communication policy for harmonized messaging and coordinated advocacy efforts on MNCH. Furthermore, WellBeing Foundation commits to the development and deployment of integral tools that will enhance, track, monitor and evaluate universal uptake of beneficial and essential public health provision for women and children – through the scaling up and modernization of personal health records for all women and children in Nigeria.

Tony Elumelu Foundation with Chellarams Group, Dangote Group and Dangote Foundation, Diamond Bank, Family Care Association, Friends of the Global Fund Africa, Guaranty Trust Bank, KPMG, MON Global Communication, MTN and MTN Foundation, OANDO, Ojora Group of Companies, Phillips Consulting, Stormberg Power Ltd, Stronghold Support Services, Think Africa Foundation, Zenith Bank