After decades of implementation and maturation as well as entirely positive development over the past several years, it is now necessary to move on to the sales volume growth phase, since we know that fair trade is driven by downstream demand, i.e. that increasing the numbers of producers who benefit from this type of trade depends directly on market growth.

Targeted at developing a trade structure capable of delivering higher and more stable incomes for producers, this project improves living conditions in those communities that benefit from it, contributes to strengthening the way these producers organize themselves and helps democratize the way such organizations are run. It is totally consistent with a strategy of reducing inequality and combating poverty in the context of sustainable development built around humanity and effective management of resources.

The project has two interlinked objectives:
- to increase the market shares held by fair trade products in the French consumer market;
- and therefore to increase the number of African producers involved in fair trade.
The project hinges on expanding the market for fair trade goods in France, thus increasing the number of producers in African countries.

There already exists a wide range of fair trade products which are either organized or in the process of being organized, but which lack outlets. Equally, there is strong consumer demand, but the difficulty lies in being able to convert this desire into the act of purchasing. The main underlying cause of this problem is the weakness of distribution networks. The project therefore proposes to concentrate on bringing these networks to life.

Governments:
Government of France - Agence Française de Développement
Government of France - Association Française de Normalisation
Government of France - Ministère des Affaires Étrangères (DGCID/DCT/EAP)

Major Groups:
La Plate-Forme pour le Commerce Equitable (France)
Association Ingénieurs Sans Frontières (France)
City of Lyon (France)
City of Nantes (France)
City of Rennes (France)

UN System:
World Bank Group (United States of America)

Other intergovernmental organizations:
International Fund for Agricult. Devt (IFAD) ()

Other:
Consumer associations ()