UNITEDNATIONSPLAY, a next-generation entertainment and media instrument for multi-purpose social impact thru gamification
Description/achievement of initiative

UNITEDNATIONSPLAY proposes a gamification platform that helps to solve problems in the spheres of global learning (e-Learning), modeling of social behavior, global finance, as well as global social monitoring and analysis. The system would be a long-term, multipurpose media instrument for community outreach. The mission is to use gamification to help the United Nations solve problems in the aforementioned spheres, and to help explain the role and importance of the United Nations to the general public.

Implementation methodologies

Major impacts areas include: United Nations: Delivery of the approved content to citizens of UN Member States via large distribution networks (Media, Entertainment, Education, Retail) Global Social Impact: UNITEDNATIONSPLAY’s Center for Simulation, Statistics and Analysis – information system with role-based access. Broadcasting, Collecting and Аnalyzing feedback, Monitoring, Modeling. Education: Info-educational courses within the game – E-Learning for the next generation. An educational franchise for more than 1300 world universities. Entertainment: A tertiary game product with opportunity for multi-level interaction of UNITEDNATIONSPLAY participants (platform for cyber sports, E-Learning, game commodity turnover and investment). Finance: A global platform for electronic money (current monetary standard as well as using the Blockchain Technology).

Arrangements for Capacity-Building and Technology Transfer

Negotiations with alleged participants of consortium on creation of UNITEDNATIONSPLAY system are conducted.

Coordination mechanisms/governance structure

A way of implementing this initiative would be to integrate it with one of the UN agencies (for example, a UNITEDNATIONSPLAY bureau) that supervises development, launch, and maintenance of the system.


UNITEDNATIONSPLAY OU, UN-Business Action Hub, K.R.U.P.P. technology
Progress reports
Goal 17
The concept of the project is created and described
Placing on website: library of links to resources, reports and the memorandum which issued for support of Sustainable Development Goals
The initiative is presented at the Ideas for Action Competition 2016, organized by the World Bank Group and Wharton Business School
Briefing the ninth Secretary-General of the United Nations on initiative
Other, please specify
Initial stage: $74,000

Basic information
Time-frame: 01/2015 - Ongoing
UNITEDNATIONSPLAY OU, UN-Business Action Hub, K.R.U.P.P. technology
Contact information
Egor Krupnov, Co-Founder, 1@unitednationsplay.org
United Nations