The objective of the Target 75 initiative is to ensure that by 2020 at least 75% of the volume of fish from key seafood sectors (e.g. whitefish, squid, octopus, tuna, fishmeal/oil, salmon, snapper/grouper, swimming crab, cold water crab, shrimp, etc) come from fisheries and fish farms that are either sustainably managed or in improvement programs and making demonstrable progress.

The principle methodology for achieving the 75% target is through mobilising the commercial supply chain to promote structured improvement activities in fisheries and fish farms (so called 'fishery improvement projects' (FIPs) or 'aquaculture improvement projects' (AIPs) ). The companies are organised via the sector they source from (e.g. whitefish, squid, fresh/frozen tuna, farmed shrimp, etc) in supply chain roundtables that are coordinated by staff from Sustainable Fisheries Partnership. Each roundtable analyses the issues that require improvement and then catalyses improvement projects among producers. SFP provides coordination for the roundtable as well as training, educational materials and advice on improvement projects. Progress for fishery improvement projects can be seen at www.fisheryprogress.org

The Target 75 initiative is coordinated by Sustainable Fisheries Partnership and is delivered both through the actions of companies that are SFP partners and also through 'supply chain roundtables' which bring together seafood companies that source from particular sectors (e.g. squid, octopus, shrimp etc) or specific geographies (e.g. Mexico). There are more than ten roundtables - known as SRs - which regularly meet, exchange information and catalyse fishery improvement projects (FIPs) along the supply chain. Each roundtable is coordinated by a staff member from SFP and lists of participants can be found on the SFP website - there are currently more than 100 roundtable participants. Each roundtable helps to catalyse and support FIPs for their specific sector, sometimes on a global basis and sometimes with a geographical focus; examples of FIPs can be seen at www.fisheryprogress.org and examples of roundtables can be found on the SFP website at www.sustainablefish.org. The combination of activities is intended to ensure that 75% of the volume of fish covered by the target sectors come from sustainably managed fisheries and fish farms or are engaged in improvement programs that are making measurable progress.

Sustainable Fisheries Partnership (SFP) and the partners of SFP: Auchan Retail Spain, Nestle Purina, Aldi Australia, Nueva Pescanova, Aldi Sud, Publix Supermarkets, Inc., Aldi UK, Sainsbury's, Aldi US, Sam's Club, ASDA, Seachill, Beaver Street Fisheries, Inc., Seattle Fish Co., Congalsa, Sobeys, Co-Operative Food UK, SuperIndo, Davigel, Tesco, Delmar, US Foods, Fortune Fish, Walmart US, Frinsa del Noroeste, Walmart Brazil, Giant Eagle, Walmart Canada, High Liner Foods, Walmart Chile, Jealsa, Walmart Costa Rica, Lidl Spain, Walmart Mexico, McDonald's, Disney World, Meijer, Wegmans, Morrisons,