The Amazon's Juma Reserve; the Sustainable Development of Fairfield by Marriott Hotels in Brazil
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  • Submitted by: Marriot International
  • Topic: Biodiversity and ecosystems
  • Keywords: Juma reserve, sustainable building
  • Location: Brasil
  • Date of completion: 2012
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Action Network
  • This voluntary initiative came from Global Compact
Deliverable Date
10 new Fairfield by Marriott hotels constructed to sustainable building standards. 2012
$500,000 to sustain the preservation of the Juma Reserve. 2012
Resources devoted to implementation
Type Details
Financing (in USD) $500,000
Marriot International
Description/achievement of initiative
Marriott International commits to sustain the preservation of the Juma Reserve.
Implementation methodologies
According to Conservation International and other environmental experts, the destruction of tropical forests contributes 20% of the world's greenhouse gas emissions. But conserving rainforests—particularly the Amazon, considered the “lungs of the planet”—is one of the most effective ways to mitigate the impact these emissions have.
Investing in strategic conservation initiatives, including the Juma REDD+ project in the Brazilian Amazon Rainforest and fresh water project in Sichuan Province, China, creates greater economic development locally, while ensuring a healthier planet for all, both of which are key to Marriott's long-term business success.

Marriott's long-term sustainability goals, established in 2007 to guide the company's progress toward a more sustainable future, are to:
• further reduce energy and water consumption 20% by 2020,
• empower hotel development partners to build green hotels,
• green Marriott's supply chain,
• educate and inspire associates and guests to conserve resources, and
• address environmental challenges through innovative conservation initiatives including rainforest preservation and access to fresh water.

Financial support will be funded by Marriott.

Copyright United Nations Department of Economic and Social Affairs