Developing a Mobile Money Payment Ecosystem in Smallholder Farm Communities in Ghana’s Ashanti Green Belt
Description/achievement of initiative

Zeepay’s objective is to include about 50% of the unbanked population and to ease payments and collections for the banked population in Ghana through the provision of mobile financial services with retail enablement.

Implementation methodologies

We are are developing a payment ecosystem for mobile money that will enable all actors within the value chain of smallholder farms communities to make and receive payments using mobile wallets, and will allow them to access credit based on wallet usage. The project will also provide financial literacy and sound borrowing habits within smallholder farms communities for improved access to raw materials, chemicals, and sustained livelihoods.

Arrangements for Capacity-Building and Technology Transfer

Through training of merchants/agents and mobile wallet holders

Coordination mechanisms/governance structure

Provision of services and monitored in parternership with AGRA for learning a on consumption and usage behaviors of farmers


* Zeepay * Airtel
Progress reports
Goal 1
Goal 5
Goal 10
Goal 17
December 2016
Financial literacy training (one per quarter)
December 2016
Dissemination of e-agriculture information (all year round)
June 2016
Closed user group to farmers and actors
March 2016
Developing ecosystem of mobile money payment app
Staff / Technical expertise
Consultants to support
In-kind contribution
Payment ecosystem, hardware pos devices, payment apps for smart phones

Basic information
Time-frame: 10/2015 - 12/2016
* Zeepay * Airtel
Contact information
Andrew Takyi-Appiah, Co-founder Zeepay, Andrewretail@gmail.com
United Nations