#SaveKidsLives is an official campaign coordinated by the United Nations Road Safety Collaboration. It was launched 6 months before the Third United Nations Global Road Safety Week in May 2015. The campaign is co-led by children and calls for urgent action to halve road deaths and injuries by by 2020.It does so by: • highlighting the plight of children and the vulnerable on the roads;• generating worldwide action to better ensure our safety on the roads, starting with children;• calling for strong commitments to save lives on the roads to reach the Global Goals targets.

Last year, the campaign reached record numbers of supporters and initiated global action for children, shifting its momentum towards the global goals. The campaign helped contribute to the adoption of SDG 3.6 and 11.2 in September 2015. In October, over 1 million people signed up to #SaveKidsLIves, illustrating significant momentum and critical mass behind the campaign; a global movement. The campaign shifted its momentum towards the 2nd Global High Level Conference on Road Safety in Brasilia, Brazil, in November, 2015. Over one million signatures for the Child Declaration for Road Safety were handed over. The Brasilia Declaration sets 'manifesto for change' to meet global goals. At the conference, the Global Alliance of NGOs for Road Safety organized a NGO Rally. The SaveKidsLives campaign was presented to the stakeholders in the room and broadly discussed how it should continue. All stakeholders decided to keep campaigning all the way to 2020, with a strong action focus. In its new phase of action, the campaign on leaders at all levels to tell us how they will reach the target of halving road traffic crashes by 2020. The Action Agenda ensures real action is taken to save kids lives now. Through the 1 million people who signed the Child Declaration last year, we will encourage the public to:1. Get smart: Read the Action agenda2. Get committed: Add your name to commit to action for the 2020 Action agenda; support the call on leaders at all levels to publish how they will reach the Global Goals target; call for specific actions in your country and worldwide.3. Get loud: Take a #safie! (Download the signboard, write your action priority, take a photo, and share it)4. Get Going: Call on your government to publish their plans on how it will reach the 2020 targetThe action agenda calls for five proven areas to save lives:1. A safe journey to school for every child including safe roads and speed management around every school.2. Safe school transport including seatbelts on all school buses.3. Motorcycle helmets for all children where two-wheelers are the main family transport.4. Vehicles safe for children and action to promote child restraints.5. Enforcement and action against drink-driving.

The #SaveKidsLives campaign makes it easy for the general public and policy makers to learn more about the need to protect our children on the roads. The website features resources for each part of the campaign, including the five proven areas to save lives. It also contains an advocacy guide, Q&A, links to external partner websites, and resources to learn about road safety in each country. The strong relationships that the members of the UN Road Safety Collaboration have with NGOs and the public have been extremely helpful in building knowledge and capacity to advocate for this issue.

The initiative is managed by a broad coalition of members from the United Nations Road Safety Collaboration, and governed by the FIA Foundation and Youth Organization for Road Safety (YOURS). The two organizations collaborated with partners to set the action agenda, in concurrence with the principles of the Decade of Action for Road Safety 2011-2020. Together, they direct campaign outreach, mobilizing the support of their hundreds of members. They also operate the website and respond to public inquiries.

FIA Foundation, United Nations Road Safety Collaboration and members, Youth Organization for Road Safety (YOURS)