Description/achievement of initiative
One Day in Five is a corporate social responsibility initiative that supports employers to encourage employees to leave the car at home one day a week and use pubic and active transport to and work instead due to the social, economic and environmental benefits associated with lessening our dependency on cars. Multiple stakeholders signed on to the cause in addition to the Bus Association Victoria: the state government's road and public transport regulators (PTV & VicRoads), the state's larges employer group (VECCI) and two active transport representative groups (Bicycle Network Victoria and Victoria Walks.)
One Day in Five is purely a digital (online) initiative www.1dayin5.org.au Marketing has and will only be carried out on social media platforms.
Arrangements for Capacity-Building and Technology Transfer
Stage 2 will hopefully see the public transport regulator be able to interface their ticketing system through to the 1dayin5.org.au platform so individual commuter behaviour can be tracked and this usage can be incentivised.
Coordination mechanisms/governance structure
A stakeholder leadership committee was formed to agree on an internet platform, a digital marketing strategy, monitor subscriptions to the initiative and encourage take up by related stakeholders.
Bus Association Victoria
Victorian Employers Chamber of Commerce and Industry
Public Transport Victoria
Bicycle Network Victoria