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WATO; Creating content through Gaming, Music and Technology for Ocean Sustainability.
Description/achievement of initiative

We Are The Oceans (WATO) is educating through music, gaming and technology, accessing millennials on their terms, to tackle ocean sustainability issues. We aim to inspire people and brands to make more sustainable lifestyle decisions to help the oceans and environment. Through our awareness tools and partnerships we are able to support ocean projects on the ground.

Implementation methodologies

To create and implement our awareness programmes WATO's dedicated team is working within an array of partners in the music, gaming, tech spaces. We are NOT asking our audience for monetary contributions, but to simply engage with our ocean content, take action and make lifestyle changes. As a progressive organization we are using an array of techniques at our disposal and innovating on the conventional philanthropic roots to market, by bringing ocean education to audiences on their terms. By collaborating with top trending influencers across key sectors including music, entertainment and lifestyle to create and showcase ocean content we are allowing an online community of conscience to come together. Individually and on the WATO platform, we are enabling influencers to inspire their own audiences to share ocean ideals and the desire to build a better future for people and planet.

Arrangements for Capacity-Building and Technology Transfer

Coordination mechanisms/governance structure

WATO is governed in a traditional non-profit manner - trustees, board.

Partner(s)

UNOPS Love Nature Ocean Unite The Voice Joss Stone Rovio Vans Warped Tour Oceanic Global Sustainable Oceans Alliance
Progress reports
Goal 14
14.1 - By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.7 - By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
12/2020
Reach 1 billion people with WATO ocean awareness and educational content
12/2020
Support specific communities of Small Island developing States and least developed countries with mitigating the effects of ocean deterioration
Staff / Technical expertise
Executive music directors, artists and gaming specialists are incorporating ocean sustainable messages into their fields

Basic information
Time-frame: April 2017 - December 2020
Partners
UNOPS Love Nature Ocean Unite The Voice Joss Stone Rovio Vans Warped Tour Oceanic Global Sustainable Oceans Alliance
Countries
Contact information
Daisy Kendrick, Co-Founder, kendrick.daisy@gmail.com
United Nations