Description/achievement of initiative
We Are The Oceans (WATO) is educating through music, gaming and technology, accessing millennials on their terms, to tackle ocean sustainability issues. We aim to inspire people and brands to make more sustainable lifestyle decisions to help the oceans and environment. Through our awareness tools and partnerships we are able to support ocean projects on the ground.
Implementation methodologies
To create and implement our awareness programmes WATO's dedicated team is working within an array of partners in the music, gaming, tech spaces. We are NOT asking our audience for monetary contributions, but to simply engage with our ocean content, take action and make lifestyle changes. As a progressive organization we are using an array of techniques at our disposal and innovating on the conventional philanthropic roots to market, by bringing ocean education to audiences on their terms. By collaborating with top trending influencers across key sectors including music, entertainment and lifestyle to create and showcase ocean content we are allowing an online community of conscience to come together. Individually and on the WATO platform, we are enabling influencers to inspire their own audiences to share ocean ideals and the desire to build a better future for people and planet.
Arrangements for Capacity-Building and Technology Transfer
Coordination mechanisms/governance structure
WATO is governed in a traditional non-profit manner - trustees, board.
Partner(s)
UNOPS
Love Nature
Ocean Unite
The Voice
Joss Stone
Rovio
Vans Warped Tour
Oceanic Global
Sustainable Oceans Alliance