Status of initiative: N/a
Description/achievement of initiative

NATIONSPLAY team proposes a system that helps to solve problems in the spheres of global finance, global learning (e-Learning), modeling of social behavior, global social monitoring and analysis. NATIONSPLAY is as a long-term, multipurpose media instrument for community outreach.The mission is to use gamification to help the UN solve problems in the spheres mentioned above, and to help to explain the role and importance of the UN to the general public through entertainment.

Implementation methodologies

Current progress Stage-1: Passed Stage-2: Forthcoming stage (20 months) Stage-3: Forthcoming stage (24 months) Stage-4: Forthcoming stage (6 months) Major impacts areas include: United Nations: Explanation of the role and importance of the UN through concept and educational courses found inside the game Education: E-Learning for the next generation. An educational franchise for more than 1000 world universities under the UNAI programme, as well as implementation of a global educational course on the basis of a global educational franchise for any university. Entertainment: a tertiary video game, a platform for investment, a platform for cyber sports, a platform for video-demonstration of gaming achievements. Monitoring: Delivery of the NATIONSPLAY content to consumers via large distribution networks (Media, Entertainment, Education, Retail). Finance: A global platform for emission and turnover of electronic money. It could gradually becoming part of a the different aspects of everyday life.

Arrangements for Capacity-Building and Technology Transfer

Negotiations with alleged participants of consortium on creation of NATIONSPLAY system are conducted.

Coordination mechanisms/governance structure

A way of implementing this initiative would be to integrate it with one of the UN agencies (for example, a UNITEDNATIONSPLAY bureau) that supervises development, launch, and maintenance of the NATIONSPLAY system.


NATIONSPLAY Oy, UN-Business Action Hub
The initiative is presented at the Ideas for Action Competition 2016, organized by the World Bank Group and Wharton Business School
The concept of the project is created and described
NATIONSPLAY presentation. NATIONSPLAY as a tool of support and development of Sustainable Development Goals
NATIONSPLAY placed on a library of links to resources, reports and the memorandum which issued for support of Sustainable Development Goals.
Sustainable Development Goals and targets
Goal 1
1.4 - By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance
1.b - Create sound policy frameworks at the national, regional and international levels, based on pro-poor and gender-sensitive development strategies, to support accelerated investment in poverty eradication actions
Goal 3
3.5 - Strengthen the prevention and treatment of substance abuse, including narcotic drug abuse and harmful use of alcohol
3.7 - By 2030, ensure universal access to sexual and reproductive health-care services, including for family planning, information and education, and the integration of reproductive health into national strategies and programmes
3.a - Strengthen the implementation of the World Health Organization Framework Convention on Tobacco Control in all countries, as appropriate
Goal 4
4.3 - By 2030, ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education, including university
4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
4.a - Build and upgrade education facilities that are child, disability and gender sensitive and provide safe, non-violent, inclusive and effective learning environments for all
Goal 5
5.5 - Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
Goal 8
8.3 - Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services
Goal 9
9.c - Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020
Goal 10
10.2 - By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status
Goal 11
11.4 - Strengthen efforts to protect and safeguard the world’s cultural and natural heritage
Goal 12
12.2 - By 2030, achieve the sustainable management and efficient use of natural resources
12.6 - Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
Goal 15
15.c - Enhance global support for efforts to combat poaching and trafficking of protected species, including by increasing the capacity of local communities to pursue sustainable livelihood opportunities
Goal 16
16.8 - Broaden and strengthen the participation of developing countries in the institutions of global governance
Goal 17
Finance -
Capacity-Building -
Trade -
17.14 - Enhance policy coherence for sustainable development
17.16 - Enhance the global partnership for sustainable development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the sustainable development goals in all countries, in particular developing countries
Resources devoted to implementation
Other, please specify
Stage-1, Cost: $1,9M, Status: Passed
Progress reports
Cut off date each year: 1 May
This initiative fulfils the SMART criteria.
Location: Espoo, Finland
Date of completion: Ongoing
Operating in countries
Partner connections
Contact information/focal point(s)

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