The Brasil Mata Viva initiative established a collaborative network of persons, institutions, governments and corporations that work together to introduce the environmental conservation service in the value chains across society, in order to mitigate the main component of impact inherent to each economic activity while providing them with a nourishing community and common growth-oriented environment.

Brasil Mata Viva is summoned by a group of interested farmers with full ownership of their lands, or by a public entity of municipal, state/provincial or national level. The initiative then carries out preliminary studies on the society and its laws, the flora, the fauna, the hydric resources and other geographical elements to assess the environmental and cultural heritage of the territory in accordance with the local cultural identity. Consequently, a public hearing is hosted by the parties in order to materialize their commitment in the form of a Sustainable Development Plan (PDS), which provides and makes public the guidelines for environmental conservation, food production and infrastructure improvement for betterment of social and economic indeces also construction of schools, hospitals and other facilities. From that, the Sustainability Credit Unit (UCS) arises as a measurement of 27 environmental, social and economic indeces and is crafted into economic instruments that may be incorporated into public and private accounts as environmental assets of direct endorsement of natural protection and social improvement as effective ways of mitigation of climate change and hunger eradication.

The Brasil Mata Viva Program offers a double-sided approach to this subject. In one side, a substantial part of the resources generated are directed toward granting access to education for farmers and their children as well as offering opportunities of employment and internship for college graduates in fields such as Forestry, Economics and Agricultural Science. The children in the region are offered the Casa de Árvores initiative, which provides them with complementary education in order to make the Ambassadors of the Local Culture. On the other side, we cooperate with international and national universities to create methodologies and processes from the measurement of environmental wealth to the implementation of factories and infrastructure.

The joint work developed within the Brasil Mata Viva Program is coordinated by IMEI through task-based partnership agreements with all the other institutions in the collaborative network. IMEI holds the protocols and methodologies enforced and applied from the first public hearing with the farmers and public authorities in a given region to the end consumer of the nature conservancy benefits. These protocols and methodologies are verified and validated by a number of institutions in each phase of the composition of the product on a stage by stage basis. Governmental entities, regulatory bodies and public authorities are also invited to follow the process as a way of granting the public with access to the information. Further transparency is achieved by the registry of the entire process in Blockchain, rendering it public, transparent and impossible to falsify or disrupt.

IMEI - Consultoria e Treinamentos Empresariais Ltda., BMTCA Ativos Ambientais SA, Shakespeare Martineau, Florente Ambiental, AUS Consultoria, UNESP - Universidade de Sao Paulo Julio de Mesquita Filho, FEPAF - Fundao de Estudos e Pesquisas Ambientais e Florestais, Terra Ambiental, ASCOPLAN