The mission of Drink Philly Tap is to empower residents of Philadelphia with information and knowledge to choose drinking tap water over bottled water. Surveys conducted by the Philadelphia Water Department and ImpactED at the University of Pennsylvania found that 40% of residents drink bottled water at home. Findings also revealed that Philadelphians who are lower-income, less educated, minority and female purchase bottled water more often than higher income, more educated, white and male residents. Bottled water is harmful to the environment, polluting rivers and oceans. The goal is to get 15,000 residents to "Pledge Philly Tap”.

The JourneyOne platform consists of digital learning campaigns that can be customized to promote actions towards the Sustainable Development Goals most relevant to the “Drink Philly Tap” campaign such as SDG 6: Clean Water and Sanitation, SDG 12: Responsible Production and Consumption, SDG 13: Climate Action and SDG 14: Life Below Water. The campaign will be customized to the respective private sector organization and their Corporate Social Responsibility strategy but all efforts will support empowering residents of Philadelphia with information and knowledge to choose drinking tap water over bottled water. The platform also encourages action by challenging users to complete tasks and missions that contribute to them having a deeper understanding about the safety of their municipal tap water, the harmful impacts of bottled water, and ultimately, the benefits of taking action in support of a sustainable city and a sustainable future. By engaging the private sector, the goal is to have over five organizations on the JourneyOne platform, + 100,000 employees learning about the Sustainable Development Goals and over 15,000 Philadelphia residents pledge to drink tap water instead of bottled water by the end of the calendar year (Dec 2019).

The Drink Philly Tap Campaign is building a case study that can be expanded to any global municipality. By executing the campaign, we will be able to measure the capacity of such campaigns to create wide-spread changes in behavior at the municipal level. At the end of the Drink Philly Tap campaign, we will publicly publish all of our collected data and learnings around how partners from the private and public sector can come together to scale a project and influence public behavior. By building our learnings into a case study, we can present our findings as a valuable resource to other municipalities to guide them in similar efforts, and expand the campaign to choose tap over bottled water beyond the City of Philadelphia.

The initiative is governed by four leading partners; ImpactED (University of Pennsylvania), The Water Center at Penn, PennEnvironment Research and Policy Center and The Philadelphia Water Department. The marketing campaign was created by Keep the Change with support and collaboration from the Drink Philly Tap partners, notably the Philadelphia Water Department. Keep the Change is a strategy shop based out of NYC, who will use JourneyOne, a proprietary Impact Experience Technology platform, to further engage Philadelphians to take individual action in support of the Drink Philly Tap campaign. The JourneyOne process aligns corporate mission to employee purpose and drives engagement via digital learning modules that inspire action and impact. All JourneyOne digital journeys are aligned to the United Nations Sustainable Development Goals and all actions and impact on the JourneyOne tech platform are measured and calibrated through proprietary dashboards. The dashboard conveys real-time insights on how the organization is performing and real-time data on the actions that are being taken. The collective success of the campaign will be measured by our ability to get 15,000 residents to "Pledge Philly Tap" on the campaign website by December 2019.

ImpactED (University of Pennsylvania), The Water Center at Penn, PennEnvironment Research and Policy Center, The Philadelphia Water Department, Keep The Change & JourneyOne