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Educating the youth for responsible plastic consumption and disposal
Description/achievement of initiative

Ervis Foundation is a social enterprise that is dedicated to work against the adversities of plastic pollution in India and UAE. We engage with the youth to bring a generational change in the way we consume and dispose of plastic and wish to be at the forefront of the movement of bringing awareness and inciting change for responsible plastic consumption and disposal by engaging in educational initiatives with the youth in India and UAE. Our aim is to not just educate, but to also inspire and engage the youth in bringing a positive behavioral change in the younger generation.

Implementation methodologies

We at Ervis work-hard to ensure that the learning experience for the students is informative and innovative at the same time; therefore, we have devised methods such as conducting art activities as a part of the Ervis workshop where children will enjoy recycling the waste plastic into art and craft. We plan to Educate and promote the children to stand up for the cause and support it through innovation and technology. We aim to promote the Plastic Pollution Coalition initiative of Plastic free schools and restaurants, Zero Waste campaigns with Student Ambassadors in social gatherings and selling plastic alternative products through the zero-waste marketplace to implement zero waste communities. Student ambassadors shall be given specially designed kits including brochures, placards, etc. to educate the communities on plastic crisis and the alternatives. The various other activities that have been carefully planned by Ervis are conducting beach clean-up drives with the help of Student Ambassadors to restore coastal ecosystem, run the Blue Pledge (an online pledge) campaign for participants in workshops, champions in student ambassador program, partners and associates to encourage Reduce, Refuse, Reuse and Recycle. Moreover, we are developing a mobile application RoaRRR to help the students take the Blue Pledge and record what they have done for each of the four Rs (Refuse, Reduce, Reuse and Recycle) on a daily basis. We also plan to build an Incubation lab under RoaRRR initiative to support ideas on innovation and technology for preventing plastic pollution. We will create a digital library of document, research and articles about plastic waste and promote it via social media campaigns and workshops, crowd fund the installation of water coolers in schools and colleges, run digital awareness campaigns to promote the #stopsucking campaign of Lonely Whale and prevent the usage of straws in daily life. We have planned our implementation methods with a team of expert and strongly believe that our techniques will help achieve our vision for a safer environment in the longer term.

Arrangements for Capacity-Building and Technology Transfer

Ervis has a well-defined plan for the capacity building and technology transfer processes. We practice and encourage all the Ervisians (official member of Ervis) to learn through a varied diversity of instances, research works, initiatives, bootcamps and case studies around the globe in order to ensure continued up-skilling and upgradation of the Ervisiains and their working methods. This practice allows them to be aware of the current events and channelize their unique imagination to preserve and cure the environment. In interest of the aforesaid, we plan to appoint student ambassadors as a mandate in-order to ensure that they set examples to look up to by following the same. In the long run this technique will help us to spread awareness faster. Moreover, to back up host of advisors, we will create a core team of industry experience holders who will be experts in their domain. This will help us gauge our risk appetite and make decisions wisely. Most importantly, we will be creating digital libraries which will be constantly updated with the latest research on what’s happening across the globe about plastic pollution by collecting and indexing research articles, talks, initiatives, etc. This supports and is in-line with the idea shared in the above content where we encourage our members to upgrade themselves via numerous resources. Last but not the least, we have a major section of our focus devoted to conducting online Blue Pledge Campaigns for the 4 Rs (Refuse, Reduce, Reuse, Recycle) where each participant, champions, partners & associates shall take a pledge to refuse, reduce, reuse and recycle plastic. This pledge will serve as a corner stone and code of conduct for all our initiatives at Ervis. And we strongly believe that all that can be done, must be done to educate our specie the importance of preserving the environment and we at Ervis - have taken charge of leaving no stone unturned until we achieve what we have envisioned for planet Earth.

Coordination mechanisms/governance structure

The coordination mechanism of Ervis is inspired by the hierarchical governance model. The primary step comprises of creating a core team which will be responsible for planning, arranging and implementing the awareness events. Speaking of which, Ervis plans to setup project management offices wherein we target to conduct workshops, conference, boot camps, incubation labs, and last but not the least ambassador training in schools, colleges, summer/winter camps and various other student gatherings. Abiding by our objective to engage, educate and encourage the youth of today’s era, Ervis has carefully designed a system where the core team has a fall back option called the “CBT” or the “Core Backup Team” department where exists a team with a host of advisers with relevant experience and exposure; each one of which will be an expert in their respective domains. This will not only provide a backed up and secure fashion of carrying out the task at hand but will also reduce chances of error and increase the overall processing efficiency of Ervis. Moreover, we aim to appoint at least one student ambassador in every non-metro city and a minimum count of 5 student ambassadors in metro cities for conducting the planned events such as workshops etc. in different schools and run plastic free campaigns in their respective communities. This will help ensure micromanagement and improvise the workflow of executing any task or event at hand. Every ambassador will be shared with a code of conduct designed by the legal team of Ervis along with official titles certified by Ervis. In addition, Ervis has successfully designed a monitoring mechanism with well-defined KPIs for the ambassadors and team members along with effectively capturing the progress on monthly, quarterly, half-yearly and yearly basis. We are also implementing a mobile app called RoaRRR to enable the users to take the Blue Pledge of Reduce, Reuse, Refuse and recycle and track the activities for each of these 4 Rs done by the pledge takers. We at Ervis, strongly believe that such an efficient work culture design will ensure thorough grounding for the firm foundation of a noble cause serving a higher purpose.


Ervis Foundation Ervis Enviro Technologies Pvt. Ltd.
Progress reports
Goal 12
12.5 - By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.8 - By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
Goal 14
14.1 - By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.2 - By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
April, 2021
Educate at least 1000 students every year through workshops, boot camps, etc.
April, 2021
Engage 5000 students in first two years to take the Blue Pledge and start acting on reduce, refuse, reuse and recycle
Financing (in USD)
50,000 USD
Staff / Technical expertise
Appointed a core team of advisers and program managers to strategize and run the initiatives laid by Ervis. As on date, we have hired 3 advisers and 1 program manager, and we aim to on board 10 people by the end of first year of operations.
Staff / Technical expertise
Developing the RoaRRR app and zero-waste marketplace to promote Blue Pledge, the 4 Rs and plastic alternatives

Basic information
Time-frame: 1 April, 2019 - 31 March, 2024
Ervis Foundation Ervis Enviro Technologies Pvt. Ltd.
Contact information
Amit Mishra, Adviser - SDG, amit@ervis.org
United Nations