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World Civility Index – Improve Youth’s Soft Skills, and Standardizing Measurement For It, For Decent Jobs
Description/achievement of initiative

This project aims to provide a standardized soft skills training and measurement platform between young job-seekers aged 16-24 and employers in 16 countries that IITTI already is in, but particularly in S. E. Asian, English-speaking countries of the Philippines, Malaysia, and Thailand via a mobile, digital solution. The focus is going to start from basic soft skills of professional appearance, international business etiquette, empathy, and intercultural awareness. It intends to reach 10,000 youths by 2021.

Implementation methodologies

A series of seminars for company executives and university students to make aware of the IITTI World Civility Index global measurement standard for soft skills in areas such as business etiquette, empathy and intercultural awareness, and how this standard can be used by job-seekers to get training and by HRs to find job-applicants with the best soft skills.

Arrangements for Capacity-Building and Technology Transfer

Initial capacity in 2011 was funded and developed by Greenwood Multimedia Corporation Canada. After the first IITTI exam was launched in 2014, we used the exam fees to further increase capacity from strictly a traditional, written exam at a testing centre to add an online IITTI Cellphone Learning (which evolved to be called IITTI Reading Program) where subscribers can equally earn points towards their personal World Civility Index point system. As the subject matter of this project is about soft skills, the transfer of skills need to be in a fashion suitable for soft skills training, namely, a strategy of: long term low intensity (5 minutes per session) frequent (once a day) That is, students given a “mini lesson” (a 5-minute lesson) every day as the model of delivery yields the best results.

Coordination mechanisms/governance structure

Every job-applicant says he is a good team player on his CVs, but it is difficult for human resource managers (HRs) to judge. That is until now where there is an emerging global standard on soft skills measurement so that job-seekers and HRs can be “on the same page”. This standard has been implemented by the IITTI NGO (International Soft Skills Standards & Testing) of Canada as an open-standard, open-source document for trainers and companies free-of-charge. There is also a series of certification exams for job-seekers. The software behind this certification platform has been contributed by Greenwood Multimedia Corporation Canada. Since 2018, a process for ensuring quality training has also been established via an independent NGO called ISSTA (International Soft Skills Trainers Accreditation) of Canada. A social enterprise has also been set up in 2018 called Orange Consortium so that trainers around the world can band together based on the IITTI Standard to build a soft skills article pool. (All articles are free except if a reader wants to earn points to show future employers.) The ‘IITTI Standard’ is measured using a single, composite number called the ‘World Civility Index’, or 'Índice Mundial de Civilidad' in Spanish and '世界文明指数' in Chinese Simplified, '世界文明指數' in Chinese Traditional. Every person starts at zero and can gradually accumulate points by completing certain soft skills training programs, such as reading selected articles, watching certain videos, participating in certain socializing activities, or sitting for the IITTI exams. This movement started in 2011 and tens of thousands of people have written one form of the IITTI exam or another in 16 countries, such as Peru, Chile, in South America and Malaysia, Philippines, Thailand in South East Asia. In China, IITTI is known as '仪题'. We evaluate impact in two areas: 1.) by the number of companies that have been made aware of the World Civility Index and 2.) the increase in hiring rate of youths with IITTI credentials vs. those who don’t.


ISSTA (International Soft Skills Trainer Accreditation), Orange Consortium, Greenwood Multimedia Corporation Canada
Progress reports
Goal 4
4.4 - By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship
4.7 - By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development
4.c - By 2030, substantially increase the supply of qualified teachers, including through international cooperation for teacher training in developing countries, especially least developed countries and small island developing States
Goal 5
5.5 - Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
5.b - Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women
Goal 8
8.2 - Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors
8.5 - By 2030, achieve full and productive employment and decent work for all women and men, including for young people and persons with disabilities, and equal pay for work of equal value
8.6 - By 2020, substantially reduce the proportion of youth not in employment, education or training
8.9 - By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products
Goal 16
16.5 - Substantially reduce corruption and bribery in all their forms
16.7 - Ensure responsive, inclusive, participatory and representative decision-making at all levels
16.b - Promote and enforce non-discriminatory laws and policies for sustainable development
10,000 young people in countries currently using the IITTI Standard will be benefited from the IITTI Cellphone Learning. Specifically, they will have earned at least 3 points on their personal ‘World Civility Index’ that they can show to future employers.
Financing (in USD)
200,000 USD
Staff / Technical expertise
IITTI volunteers have been training ISSTA volunteers and Orange Consortium personnel on the operation and education of 3rd parties of the ‘World Civility Index’.
In-kind contribution
Provision of the IITTI software platform for the Cellphone Learning features, integrated into the existing IITTI online written exam system.

Basic information
Time-frame: October, 2019 - January, 2021
ISSTA (International Soft Skills Trainer Accreditation), Orange Consortium, Greenwood Multimedia Corporation Canada
Contact information
Patrick Chun, Executive Director, pchun@IITTI.org
United Nations