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Global Goals Centre Fast fashion project
Description/achievement of initiative

An immersive visitor experience to enable school children and the public to understand the social and environmental impacts of fast fashion and be inspired to help bring positive change to the industry such as buying less and using for longer, and campaigning for positive industry change. Measure the impacts of immersive learning on eco-anxiety and behaviour

Implementation methodologies

Our immersive experience will use cutting-edge technology such as augmented reality and projection mapping to take visitors on a magical journey that demonstrates the impact of fast fashion, tells the story of garment workers, and challenges participants to respond with behavioural change. In a creative and playful environment, visitors will imagine new ways for clothes to be made and bought to achieve positive impact on people and planet, so that people can feel great about what they wear. We have already had input into the design concept from local young people through online Youth Design Challenges and national creative designers at a one day workshop, including designers who have worked with Disney, the UN and local visitor attractions, We will put out to tender to this group of talented creatives to design the experience. A debrief session will be practical and capture participants thoughts and ideas using film, design and more. We are undertaking a curriculum matching exercise to demonstrate how this scenario helps deliver aspects of UK curriculum, to boost the educational value and root it in what teachers want. Online resources will support the physical experience.We have funding for the research and the hosting of the pilot project. We are seeking partners to invest in this project and put their name to this cutting-edge immersive education and awareness tool.

Arrangements for Capacity-Building and Technology Transfer

The content created for this experience will be transferred to other venues and finally into the Global Goals Centre education and visitor experience once it is created. Virtual content will be updated and adapted and disseminated through all partners and stakeholders.

Coordination mechanisms/governance structure

Research expertise from University of the West of England Partnership project co-ordinated by the Global Goals Centre bringing in expertise from stakeholders.

Partner(s)

Global Goals Centre, University of the West of England, Fashion Revolution, The Good Wardrobe, Labour Behind the Label, Race Equality in Education Group and the Conscious Fashion Campaign
Progress reports
Goal 1
1.2 - By 2030, reduce at least by half the proportion of men, women and children of all ages living in poverty in all its dimensions according to national definitions
1.3 - Implement nationally appropriate social protection systems and measures for all, including floors, and by 2030 achieve substantial coverage of the poor and the vulnerable
1.4 - By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance
Goal 5
5.1 - End all forms of discrimination against all women and girls everywhere
5.5 - Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life
Goal 6
6.3 - By 2030, improve water quality by reducing pollution, eliminating dumping and minimizing release of hazardous chemicals and materials, halving the proportion of untreated wastewater and substantially increasing recycling and safe reuse globally
6.4 - By 2030, substantially increase water-use efficiency across all sectors and ensure sustainable withdrawals and supply of freshwater to address water scarcity and substantially reduce the number of people suffering from water scarcity
Goal 12
12.1 - Implement the 10-year framework of programmes on sustainable consumption and production, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
12.2 - By 2030, achieve the sustainable management and efficient use of natural resources
12.4 - By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
12.5 - By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.6 - Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
12.7 - Promote public procurement practices that are sustainable, in accordance with national policies and priorities
12.8 - By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
Goal 13
13.3 - Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning
August 2020
Youth Design Challenges
June 2021
Creation of fast fashion immersive experience
Financing (in USD)
20,000 USD
Staff / Technical expertise
From partner organisations
In-kind contribution
From UWE and The Galleries shopping centre to host the experience

Basic information
Time-frame: July 2020 - October 2021
Website
Partners
Global Goals Centre, University of the West of England, Fashion Revolution, The Good Wardrobe, Labour Behind the Label, Race Equality in Education Group and the Conscious Fashion Campaign
Countries
Contact information
Jenny Foster, Project Lead, jenny@globalgoalscentre.org
United Nations