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#SDGAction38001
THEQA
Description

Theqa is a non-for profit governmental program that aims to support the online shopper’s community in Qatar regardless of their gender. Theqa which means “trust” in Arabic is an eCommerce trustmark, an electronic label indicating that an online merchant has demonstrated its conformity to standards regarding business practice, privacy, and security. Theqa was created to help drive eCommerce in Qatar given the high internet penetration rate. This badge of trust gives peace of mind to local residents and nationals that it is safe to shop from local merchants due to the challenging market. Theqa aims to inspire trust and empower growth across Qatar by encouraging spend and facilitating entry to market of new eCommerce players. The entrance of new merchants will increase job and investment opportunities across the country. The Ministry of Transport & Communications (MOTC) has been working on setting up the trustmark for over a year and officially launched in October 2019 with 42 early members from the local online merchants community. MOTC is planning to grow nationally with local service providers and internationally by partnering with international trustmark associations to ensure their common goals are achieved together and the network of eCommerce in Qatar becomes international. Today, the program have successfully certified 187 merchants. Also Qatar will be one of the first countries piloting social eCommerce by piloting Social Theqa.

Expected impact

Theqa aims to support the eCommerce industry by facilitating the entry of new eCommerce merchants and creating more opportunities for job seekers and investors. Theqa will also increase eCommerce sales by promoting how easy and accessible online shopping is. Theqa is also planning to set a local platform for the local Merchants to be international.

Website

https://www.theqa.qa/

Goal 8
8.3 - Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services
Staff / Technical expertise
A mix of local resources, consultants, and resources from other relevant entities are working together to promote Theqa in Qatar and abroad
Basic information
Start: 29 October, 2019
Completion: 31 December, 2023
Entity
Ministry of Transport and Communication, The State of Qatar (Government)
Partners
Ministry of Commerce and Industry, Qatar (Government)
Initiative focused on COVID-19 pandemic response, prevention and recovery efforts
No
Geographical coverage
Global
West Asia
Beneficiary countries
Other beneficiaries
Small and Medium Enterprises\\r\\nSOHOs\\r\\nWomen\\r\\nYouth
Contact information
Reem Al-Mansoori, Under Secretary Digital Society Sector Development, digsoc@motc.gov.qa, +97440452302
Headquarters
Doha, Qatar
United Nations