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Good Brand Guru
Description/achievement of initiative

Good Brand Guru is an international network organization created to help accelerate the fashion industry’s transition towards one that is social and sustainable, through knowledge sharing and collaboration. Our mission is to connect professionals from the fashion value chain with sustainability experts, providing them with the opportunity to learn, exchange thoughts and ideas and build connections.Through our events and activities, we connect professionals from the fashion industry and provide a way to learn from experts and pioneers that are making the industry more social and sustainable.

Implementation methodologies

Through our events and activities, we seek to connect professionals from the fashion value chain and provide a way to learn from experts and pioneers that are making the industry more social and sustainable. In the realization that there is no single way to do good, our events and activities follow a theme-based calendar which is linked to sustainable development goals and market developments. Our live and online events and activities include round table discussions, expert think tanks, webinars, interviews, workshops, networking and matchmaking events, and marketplaces. Events are curated by the Good Brand Guru team independently or in collaboration with partner organizations.

Arrangements for Capacity-Building and Technology Transfer

Coordination mechanisms/governance structure

Good Brand Guru is a non-profit association governed by the present statutes and, secondly, by Article 60 et seq. of the Swiss Civil Code. It is neutral politically and non denominational. The organizations’ headquarters are based in the State of Vaud, Switzerland. Association statutes do be found on our website www.goodbrand.guru

Partner(s)

Among others: Neonyt, MaxTex, Fashion Revolution Switzerland
Progress reports
Goal 1
Goal 2
Goal 3
Goal 4
Goal 5
Goal 6
Goal 7
Goal 8
Goal 9
Goal 10
Goal 11
Goal 12
Goal 13
Goal 14
Goal 15
Goal 16
Goal 17
February 2022
Six to eight round tables, to provide a curated group of professionals to exchange thoughts and ideas
February 2022
Ten to fifteen webinars, open to all
February 2022
Two curated network events for industry professionals, impact entrepreneurs and pioneers
February 2022
Providing a theme based calendar, offering at least 20 network and knowledge sharing events per year
Staff / Technical expertise
Good Brand Guru Leadership team - 2 FTE

Basic information
Time-frame: February 2021 - February 2022
Partners
Among others: Neonyt, MaxTex, Fashion Revolution Switzerland
Countries
Contact information
Martine Nieuwenhuis, President, martine@goodbrand.guru
United Nations