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Fantasy Fashion Week: Sustainability Challenge
Description/achievement of initiative

"Fantasy Fashion Week: Sustainability Challenge" is an online digital experience in which consumers engage with the latest fashion trends while learning about the most pressing environmental and social challenges in the fashion industry. The initiative is set to help transform the fashion industry to become more efficient, less wasteful, and more inclusive, by educating consumer audiences, elevating sustainable brands and celebrating best industry practices.

Implementation methodologies

In the Fantasy Fashion Week tournament, fashion enthusiasts compete in predicting top looks submitted by brands demonstrating significant sustainability effort and focus. There is one bracket of 16 looks per designer and each player can submit one bracket for every designer.  The more popular a user’s choices are, the more points they score. The winner of Fantasy Fashion Week is the player with the highest score. To earn bonus points, and to unlock more games in the tournament, the players must complete a Sustainability Challenge. Sustainability Challenge comprises multiple games that highlight critical sustainability issues in fashion and feature some of the best efforts in reducing fashion's adverse impact on the environment and promoting diversity and inclusion.

Arrangements for Capacity-Building and Technology Transfer

We aim to achieve our objectives through collaboration and partnership with non-profit organizations, academic institutions, media outlets, sustainable companies, advocacy groups, and thought-leaders, in order to facilitate knowledge transfer, funding and audience reach of the initiative.

Coordination mechanisms/governance structure

A robust governance system is in place to help inform the selection of 1) featured content, 2) featured brands and designers, and helps tracking and monitoring the 3) impact of the initiative in the form of KPIs. A project working group—which comprises representatives from key advocacy groups, non-profit organizations, academic institutions, and for-profit partners—selects, vets, reviews, and approves the featured content, participating sustainability-focused brands, and tracks the KPIs to measure success of the initiative.

Partner(s)

Recleau
Progress reports
Goal 5
5.a - Undertake reforms to give women equal rights to economic resources, as well as access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws
5.b - Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women
Goal 9
9.1 - Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all
9.4 - By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities
Goal 12
12.5 - By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.6 - Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
12.8 - By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
Goal 13
13.3 - Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning
Goal 14
14.1 - By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
Goal 15
April 2022
Develop and deliver Sustainability Challenge digital experience
In-kind contribution
Gamification technology and platform

Basic information
Time-frame: April 2021 - April 2023
Website
Partners
Recleau
Countries
Contact information
Gina Chang, CEO, gina@recleau.com
United Nations