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C.L.A.S.S. Creativity Lifestyle And Sustainable Synergy
Description/achievement of initiative

C.L.A.S.S. is the international ecohub founded by Giusy Bettoni in 2007 which has established itself as a reference point in the fashion and textile business for brands, designers, manufacturers, students and and all those determined to make fashion smarter. C.L.A.S.S. mission is to provide professionals the strategic tools to trigger change and to grow both in responsibility and competitiveness. The ecohub pursues its goals by merging design and innovation with the new sustainable values contemporary consumers are looking for.

Implementation methodologies

C.L.A.S.S. portfolio of services includes:\r\n• THE SMART TOOLS, a platform of responsible and traceable materials, technologies and cutting-edge innovations for both production processes and communication, all injecting sustainability into textiles, fashion collections and companies' performance.\r\n• THE SMART ACADEMY, a rich programme of events, talks, classes and services with a very important goal: to educate, raise awareness and inspire professionals, students and even end consumers. Because there is no sustainability without knowledge.\r\n• THE SMART SHOP, the inspirational materials’ bank and samples' e-shop for students, designers and brands willing to explore and test sustainable fabrics.\r\nOver the years, C.L.A.S.S. has teamed up with some of the most influential players in the virtuous textile and fashion business such as Premiére Vision, Fashion for Good, Renoon, Fashion 4 Development, Fondazione Ferragamo, The Sustainable Angle and more. www.classecohub.org

Arrangements for Capacity-Building and Technology Transfer

Since 2007, we have supported brands, manufacturers and designers to orientate, make and integrate strategic choices in terms of responsibility. At the base of our philosophy is a formula: Virtuous Fashion, the one with the capital F, is the product of a perfect integration of design (D), innovation (I) and sustainability (S). Now more than ever, as we navigate through a pandemic and an infodemic, we implemented it with a fourth dimension, communication (C). In brief: F = D x I x S x C.”\r\n\r\nIs in this belief that C.L.A.S.S. has launched four major communication-driven initiatives: \r\n\r\n• C.L.A.S.S. ICON, an annual award bestowing visionary and responsible designers bringing sustainability to the public at large,\r\n• IMAGINING SUSTAINABLE FASHION AWARD, the global competition and open call inviting graphic designers. artists, stylists and all creatives to rethink the way of communicating fashion, \r\n• #SmartVoices, the program of virtual talks with fashion global leaders sharing their projects, experiences and visions to shake up the fashion system, \r\n• THE SMART SHOP, the inspirational platform and e-commerce which comes also with an interactive textile-app.

Coordination mechanisms/governance structure

C.L.A.S.S. is a project of GB Network Marketing and Communication Srl, a consultancy company focusing on responsible textile and fashion companies.\r\nThe team includes:\r\nGiusy Bettoni\r\nC.L.A.S.S. CEO & Founder, C.L.A.S.S. Education Co-founder\r\nAn expert in textile value chain, Giusy has superior technical knowledge within the raw material market sector, as well as precise marketing and communication skills. She takes a synergetic approach with designers, brands and international organizations to provide insight related to branding, smart fabrics and technological breakthroughs.\r\n\r\nLuca Olivini\r\nC.L.A.S.S. Eco Hub Material Manager\r\nLuca plays an integral role in C.L.A.S.S.’ partner development and product marketing initiatives. He serves as marketing optimization supervisor, streamlining efforts from initial concept through cross-channel analytics. He is process driven, and applies a fresh approach to uphold strategies for each C.L.A.S.S. partner that aligns business goals and growth. As a key C.L.A.S.S. business lead, he develops and maintains strong customer, brand and designer relationships.\r\n\r\n\r\nCamilla Carrara\r\nC.L.A.S.S. Project Coordinator\r\nTrained as a fashion designer, Camilla is fueled by her passion for responsible design, innovation and honest communication that conveys a clear message that makes a connection between fashion and well-being. Expertly schooled at ESMOD, Berlin, with a MA, Sustainability in Fashion, she plays an integral role as a member of the C.L.A.S.S. Communications team.\r\n\r\nVittoria Pitrè Gemignani\r\nPress and Media Office Assistant\r\nAfter working as a model for important worldwide brands and a Master in Luxury & Goods Management, Vittoria has gained an overall vision of the fashion industry.\r\nShe has decided to bring together her greatest passions of fashion and sustainability together with her communication skills. As a team player she’s part of the C.L.A.S.S. Press Office.\r\n\r\nValeria Rastrelli\r\nPress office and PR contributor\r\nExperienced journalist, PR and press office specialized in fashion, thanks to more than 15 years in the communication field, she works for the projects of C.L.A.S.S. that involve the Italian media, especially those addressed to consumers, organizing editorials, product placement and interviews.

Partner(s)

Bacx™ by Centro Seta \r\nBemberg™ by Asahi Kasei\r\nBrunello\r\nDYNTEX\r\nECOSENSOR by Asahi Kasei\r\nIMBOTEX\r\nMAEBA International S.r.l.\r\nMending for Good\r\nNaia™ from Eastman\r\nNastrificio di Cassano\r\nRe.VerSo™\r\nROICA™ by Asahi Kasei\r\nSantoni\r\nSmartex\r\nSupreme Green Cotton® by Varvaressos\r\nTINTEX Textiles, S.A.\r\nSense-immaterial Reality\r\nWeArt
Progress reports
Goal 9
9.1 - Develop quality, reliable, sustainable and resilient infrastructure, including regional and transborder infrastructure, to support economic development and human well-being, with a focus on affordable and equitable access for all
9.2 - Promote inclusive and sustainable industrialization and, by 2030, significantly raise industry’s share of employment and gross domestic product, in line with national circumstances, and double its share in least developed countries
9.3 - Increase the access of small-scale industrial and other enterprises, in particular in developing countries, to financial services, including affordable credit, and their integration into value chains and markets
9.4 - By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities
9.5 - Enhance scientific research, upgrade the technological capabilities of industrial sectors in all countries, in particular developing countries, including, by 2030, encouraging innovation and substantially increasing the number of research and development workers per 1 million people and public and private research and development spending
9.a - Facilitate sustainable and resilient infrastructure development in developing countries through enhanced financial, technological and technical support to African countries, least developed countries, landlocked developing countries and small island developing States
9.b - Support domestic technology development, research and innovation in developing countries, including by ensuring a conducive policy environment for, inter alia, industrial diversification and value addition to commodities
9.c - Significantly increase access to information and communications technology and strive to provide universal and affordable access to the Internet in least developed countries by 2020
Goal 12
12.1 - Implement the 10-year framework of programmes on sustainable consumption and production, all countries taking action, with developed countries taking the lead, taking into account the development and capabilities of developing countries
12.2 - By 2030, achieve the sustainable management and efficient use of natural resources
12.3 - By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses
12.4 - By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
12.5 - By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.6 - Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
12.7 - Promote public procurement practices that are sustainable, in accordance with national policies and priorities
12.8 - By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature
12.a - Support developing countries to strengthen their scientific and technological capacity to move towards more sustainable patterns of consumption and production
12.b - Develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products
12.c - Rationalize inefficient fossil-fuel subsidies that encourage wasteful consumption by removing market distortions, in accordance with national circumstances, including by restructuring taxation and phasing out those harmful subsidies, where they exist, to reflect their environmental impacts, taking fully into account the specific needs and conditions of developing countries and minimizing the possible adverse impacts on their development in a manner that protects the poor and the affected communities
Goal 13
13.1 - Strengthen resilience and adaptive capacity to climate-related hazards and natural disasters in all countries
13.2 - Integrate climate change measures into national policies, strategies and planning
13.3 - Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning
13.a - Implement the commitment undertaken by developed-country parties to the United Nations Framework Convention on Climate Change to a goal of mobilizing jointly $100 billion annually by 2020 from all sources to address the needs of developing countries in the context of meaningful mitigation actions and transparency on implementation and fully operationalize the Green Climate Fund through its capitalization as soon as possible
13.b - Promote mechanisms for raising capacity for effective climate change-related planning and management in least developed countries and small island developing States, including focusing on women, youth and local and marginalized communities

* Acknowledging that the United Nations Framework Convention on Climate Change is the primary international,
intergovernmental forum for negotiating the global response to climate change.
Goal 14
14.1 - By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
14.2 - By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
14.3 - Minimize and address the impacts of ocean acidification, including through enhanced scientific cooperation at all levels
14.4 - By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
14.5 - By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information
14.6 - By 2020, prohibit certain forms of fisheries subsidies which contribute to overcapacity and overfishing, eliminate subsidies that contribute to illegal, unreported and unregulated fishing and refrain from introducing new such subsidies, recognizing that appropriate and effective special and differential treatment for developing and least developed countries should be an integral part of the World Trade Organization fisheries subsidies negotiation
14.7 - By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
14.a - Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
14.b - Provide access for small-scale artisanal fishers to marine resources and markets
14.c - Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in UNCLOS, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of The Future We Want
Goal 17
17.1 - Strengthen domestic resource mobilization, including through international support to developing countries, to improve domestic capacity for tax and other revenue collection
17.10 - Promote a universal, rules-based, open, non-discriminatory and equitable multilateral trading system under the World Trade Organization, including through the conclusion of negotiations under its Doha Development Agenda
17.11 - Significantly increase the exports of developing countries, in particular with a view to doubling the least developed countries’ share of global exports by 2020
17.12 - Realize timely implementation of duty-free and quota-free market access on a lasting basis for all least developed countries, consistent with World Trade Organization decisions, including by ensuring that preferential rules of origin applicable to imports from least developed countries are transparent and simple, and contribute to facilitating market access
17.13 - Enhance global macroeconomic stability, including through policy coordination and policy coherence
17.14 - Enhance policy coherence for sustainable development
17.15 - Respect each country’s policy space and leadership to establish and implement policies for poverty eradication and sustainable development

Multi-stakeholder partnerships
17.16 - Enhance the global partnership for sustainable development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the sustainable development goals in all countries, in particular developing countries
17.17 - Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships

Data, monitoring and accountability
June/2021
Individuation of C.L.A.S.S. Icon 2021 and start of the partnership with the brand
Financing (in USD)
10 USD
Staff / Technical expertise
all team is involved from the different departments

Basic information
Time-frame: 2007 - Ongoing
Partners
Bacx™ by Centro Seta \r\nBemberg™ by Asahi Kasei\r\nBrunello\r\nDYNTEX\r\nECOSENSOR by Asahi Kasei\r\nIMBOTEX\r\nMAEBA International S.r.l.\r\nMending for Good\r\nNaia™ from Eastman\r\nNastrificio di Cassano\r\nRe.VerSo™\r\nROICA™ by Asahi Kasei\r\nSantoni\r\nSmartex\r\nSupreme Green Cotton® by Varvaressos\r\nTINTEX Textiles, S.A.\r\nSense-immaterial Reality\r\nWeArt
Countries
Contact information
Camilla Carrara, Project coordinator, project@classecohub.org
United Nations