Description/achievement of initiative
The Conscious Fashion Campaign creates high-visibility fashion event partnerships to accelerate global industry engagement to advance the Decade of Action to deliver the Sustainable Development Goals by 2030. The objective of the campaign is to educate and mobilize the fashion sector to action solutions for social, economic, and environmental change.
Implementation methodologies
The Conscious Fashion Campaign partners with leading global fashion industry event organizers, who are committed to accelerating positive change in support of the Sustainable Development Goals. Through advocacy, education, and engagement these convening pillars of the fashion community mobilize industry stakeholders to advance solutions for sustainable innovation to drive a recovery that leads to more inclusive, green economies, and stronger and resilient societies. The Conscious Fashion Campaign leverages their experience with the Sustainable Development Goals to support the event organizer by identifying impactful ways that the Sustainable Development Goals can be integrated and highlighted throughout their event. In this process, the Conscious Fashion Campaign co-creates programming, events, and exhibits all related to educating and engaging the audience to accelerate the Sustainable Development Goals. Global partnerships include: British Fashion Council [United Kingdom] | Council of Fashion Designers of America [United States of America] | Drapers [United Kingdom] | Fashinnovation [United States of America] | Hyve Group [United Kingdom] | Informa Markets [United States of America] | Japan Textile Salon [United States of America + Japan] | Kingpins Show [China, The Netherlands + United States of America] | Messe Frankfurt [Germany, India, Russia + United States of America] | RawAssembly [Australia] | The Sustainable Angle [United Kingdom] | Transformers Foundation [Canada, United Kingdom + United States of America] | WSN [France]
Arrangements for Capacity-Building and Technology Transfer
Since launching, the Conscious Fashion Campaign has amassed a global network of fashion event organizing partners who are eager to elevate the Sustainable Development Goals. Collectively, these partners currently represent over 800 annual events in 40 countries attracting 12.2 million attendees and 136,000 exhibiting businesses. To continue building capacity surrounding Sustainable Development Goals acceleration within the fashion industry, the campaign will deepen its relationship with current partners, develop new relationships, and expand its awareness reach. With its existing partners, the Conscious Fashion Campaign will continue to explore new and innovative ways to elevate the Sustainable Development Goals while deepening the impact of current initiatives. Leveraging this experience, the campaign will continue to develop industry relationships with fashion event organizers, welcoming new partners in various regions. Lastly, to bring greater awareness to the Sustainable Development Goals and their relationship to the fashion industry, the campaign will work to expand their reach through increasing its presence both on social media and within the global fashion industry in general.
Coordination mechanisms/governance structure
In the process of supporting fashion event organizers to showcase the Sustainable Development Goals, the Conscious Fashion Campaign may serve as an advisor, curator, programming coordinator, or event co-host. Using its experience with the Sustainable Development Goals, the campaign guides the partner organization by identifying key opportunities to integrate the Sustainable Development Goals and support execution. Action plans are regularly discussed and agreed upon between the campaign and partner through direct communication. The Conscious Fashion Campaign is managed by its founder, Kerry Bannigan, and supporting team.
Partner(s)
United Nations Office for Partnerships, British Fashion Council, Council of Fashion Designers of America, Drapers Sustainable Fashion, Fashinnovation, Hyve Group, Informa Markets, Kingpins Show, Messe Frankfurt, RawAssembly, The Sustainable Angle, Transformers Foundation, WSN