Status of initiative: N/a
Description/achievement of initiative

Through the Zenani Mandela Campaign we will encourage policies to protect children and young people from traffic injury and improve their environment. During the 2nd UN Global Road Safety Week in May 2013 we will promote safe walking and cycling as a right for all, and highlight the co-benefits for climate change, air quality and injury prevention. To demonstrate practical delivery we will implement pilot projects, including EMBARQ's work promoting sustainable urban transport policies, showcasing sustainable road design, improved cycling and pedestrian provision, safe routes to school and child injury prevention.

Implementation methodologies

We will deliver advocacy communication internationally, engaging policymakers and the public, and demonstrate the benefits of safe, sustainable mobility as a means to prevent injury, tackle climate change, improve air quality and enable healthier lifestyles via a number of projects including:

Share the Road capacity development enabling increased provision for pedestrians and cyclists in East Africa led by UNEP, in partnership with the Dutch Cycling Embassy, and co-funded by UNEP and the FIA Foundation/Road Safety Fund;

School Area Road Safety Assessment & Implementation pilot project in Tanzania, led by Amend and co-funded by the Road Safety Fund;

Global Helmet Vaccine Initiative distributing helmets for kids, in Cambodia, Thailand and Vietnam, led by AIP Foundation;
Safe Kids Walk This Way school zone improvement initiative in ten countries, led by Safe Kids Worldwide, including technical support from the International Road Assessment Programme;

Cycle-way demonstration implementing an urban cycleway in Cartago, Costa Rica, with financing from FIA Foundation;
Sustainable Urban Transport and Sustainable Urban Development projects led by EMBARQ in Brazilian, Chinese, Indian, Mexican, Peruvian, and Turkish cities, supporting implementation of BRTs and Busway systems; car sharing; and urban development projects that reduce vehicle speed and create areas for safe biking and walking.

Arrangements for Capacity-Building and Technology Transfer

Coordination mechanisms/governance structure


Amend; Asia Injury Prevention Foundation; Costa Rica Automobile Club; Dutch Cycling Embassy; EMBARQ, Center for Sustainable Transport at the World Resources Institute; FIA Foundation; International Road Assessment Programme; Make Roads Safe; Road Safety Fund; Safe Kids Worldwide; Share the Road: Increase investment in walking and cycling Initiative; United Nations Environment Programme; Zenani Mandela Campaign
Capacity development workshops with government and other stakeholders on safe and sustainable transport design, promoting and enabling walking and cycling in East Africa through the UNEP-led ?Share the Road? initiative
Pilot initiative to develop safe infrastructure and community engagement to ensure safe school route in Dar es Salaam, Tanzania
Demonstration bicycle network in City of Cartago, Costa Rica
Campaign led by AIPF to promote helmet wearing for children riding on family motorcycles in Vietnam and Cambodia
Sustainable Development Goals and targets
Resources devoted to implementation
Financing (in USD)
1,000,000 USD
In-kind contribution
Support of Mandela Family for Zenani Mandela Campaign and UN Global Road Safety Week
Progress reports
Cut off date each year: 2 May
This initiative does not yet fulfil the SMART criteria.
Action Network
Location: Global
Date of completion: 2013-06-30
Operating in countries
Partner connections
Contact information/focal point(s)
Saul Billingsley,

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