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The Most Important Campaign
Description/achievement of initiative

In order to ensure a successful, transformative, and universal outcome for the United Nations’ Post-2015 Agenda, global communications are necessary to inspire and mobilize worldwide action. Working with a wide range of media companies that made commitments to PVBLIC’s vision, to contributing to the implementation of the SDGs through the Most Important Campaign, Media for Social Impact, and a variety of other initiatives. PVBLIC is now actively working with its partners to develop a campaign on how to reach, engage, and compel the globe to take action over the next 15 years.

Implementation methodologies

PVBLIC hosted the Media for Social Impact Summit on May 1, 2015, bringing together over 350 leading media executives and senior UN representatives for a day of hands-on strategizing and creative development regarding how to implement this global campaign. During the summit, over 250 attendees from a wide range of media companies made commitments to PVBLIC’s vision, contributing to the implementation of the SDGs through the Most Important Campaign. The campaign will be launching in January 2016 and continue throughout the duration of the Sustainable Development Goals (2030).

Arrangements for Capacity-Building and Technology Transfer

This is an open source B2B media campaign, toolkits and other resources will be made available after the launch of the campaign

Coordination mechanisms/governance structure

PVBLIC Foundation will coordinate, and act as a bridge between its media partners and the United Nations, to facilitate the execution of the Most Important Campaign.

Partner(s)

PVBLIC Foundation, Mekanism, AIESEC International, Trollbäck & Company
Progress reports
Goal 16
16.1 - Significantly reduce all forms of violence and related death rates everywhere
16.2 - End abuse, exploitation, trafficking and all forms of violence against and torture of children
16.3 - Promote the rule of law at the national and international levels and ensure equal access to justice for all
16.4 - By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime
16.5 - Substantially reduce corruption and bribery in all their forms
16.6 - Develop effective, accountable and transparent institutions at all levels
16.7 - Ensure responsive, inclusive, participatory and representative decision-making at all levels
16.8 - Broaden and strengthen the participation of developing countries in the institutions of global governance
16.9 - By 2030, provide legal identity for all, including birth registration
16.10 - Ensure public access to information and protect fundamental freedoms, in accordance with national legislation and international agreements
Goal 17
17.1 - Strengthen domestic resource mobilization, including through international support to developing countries, to improve domestic capacity for tax and other revenue collection
17.2 - Developed countries to implement fully their official development assistance commitments, including the commitment by many developed countries to achieve the target of 0.7 per cent of ODA/GNI to developing countries and 0.15 to 0.20 per cent of ODA/GNI to least developed countries; ODA providers are encouraged to consider setting a target to provide at least 0.20 per cent of ODA/GNI to least developed countries
17.3 - Mobilize additional financial resources for developing countries from multiple sources
17.4 - Assist developing countries in attaining long-term debt sustainability through coordinated policies aimed at fostering debt financing, debt relief and debt restructuring, as appropriate, and address the external debt of highly indebted poor countries to reduce debt distress
17.5 - Adopt and implement investment promotion regimes for least developed countries
17.6 - Enhance North-South, South-South and triangular regional and international cooperation on and access to science, technology and innovation and enhance knowledge sharing on mutually agreed terms, including through improved coordination among existing mechanisms, in particular at the United Nations level, and through a global technology facilitation mechanism
17.7 - Promote the development, transfer, dissemination and diffusion of environmentally sound technologies to developing countries on favourable terms, including on concessional and preferential terms, as mutually agreed
17.8 - Fully operationalize the technology bank and science, technology and innovation capacity-building mechanism for least developed countries by 2017 and enhance the use of enabling technology, in particular information and communications technology
17.9 - Enhance international support for implementing effective and targeted capacity-building in developing countries to support national plans to implement all the sustainable development goals, including through North-South, South-South and triangular cooperation
17.10 - Promote a universal, rules-based, open, non-discriminatory and equitable multilateral trading system under the World Trade Organization, including through the conclusion of negotiations under its Doha Development Agenda
17.11 - Significantly increase the exports of developing countries, in particular with a view to doubling the least developed countries’ share of global exports by 2020
17.12 - Realize timely implementation of duty-free and quota-free market access on a lasting basis for all least developed countries, consistent with World Trade Organization decisions, including by ensuring that preferential rules of origin applicable to imports from least developed countries are transparent and simple, and contribute to facilitating market access
17.13 - Enhance global macroeconomic stability, including through policy coordination and policy coherence
17.14 - Enhance policy coherence for sustainable development
17.15 - Respect each country’s policy space and leadership to establish and implement policies for poverty eradication and sustainable development

Multi-stakeholder partnerships
17.16 - Enhance the global partnership for sustainable development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the sustainable development goals in all countries, in particular developing countries
17.17 - Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships

Data, monitoring and accountability
17.18 - By 2020, enhance capacity-building support to developing countries, including for least developed countries and small island developing States, to increase significantly the availability of high-quality, timely and reliable data disaggregated by income, gender, age, race, ethnicity, migratory status, disability, geographic location and other characteristics relevant in national contexts
17.19 - By 2030, build on existing initiatives to develop measurements of progress on sustainable development that complement gross domestic product, and support statistical capacity-building in developing countries
01/2016
Launch of the Most Important Campaign
In-kind contribution
Media Assets
In-kind contribution
Media Campaigns
In-kind contribution
PR

Basic information
Time-frame: 01/2016 - 12/2030
Partners
PVBLIC Foundation, Mekanism, AIESEC International, Trollbäck & Company
Countries
Contact information
Eliane Sussman, Director of Strategic Alliances, eliane@pvblic.org
United Nations