We realize that across the globe companies nurture the myth that economy and sustainability can not simultaneously be achieved. Possessing valuable experience in different business sectors, we understand it to be challenging task to convince Indian companies to include sustainability in their business model as a core value, given that the focus lies in Economical growth in a developing country. Having said this we also notice that sustainability reporting is at core of every discussion that relates to environment. Hence we commit to convince and start sustainability reporting for at least five companies in India by the end of 2012.