Description/achievement of initiative

The European PVC industry commits to address five key challenges:
- Work towards the more efficient management of PVC throughout its life cycle.
- Help to ensure that persistent organic compounds do not accumulate in nature and that other emissions are reduced.
- Review the use of PVC additives and move towards more sustainable additives systems.
- Help to minimize climate impacts through reducing energy and raw material use, potentially endeavoring to switch to renewable sources and promoting sustainable innovation.
- Continue to build sustainability awareness across the value chain and external stakeholders.

Implementation methodologies

In line with the Agenda 21 chapter 30 Strengthening the role of business and industry, the VinylPlus Voluntary Commitment has been developed bottom up with an open process of stakeholder dialogue. Five key sustainable development challenges have been identified for PVC, based on The Natural Step System Conditions for a Sustainable Society. VinylPlus considers the dialogue with all of its stakeholders and the involvement of an NGO as critical external friend a key factor for success.
Specific Task Forces, composed of internal and external experts, provide guidelines and define approach and implementation tools to achieve the set targets.
In this regard, it is of paramount importance a cradle to grave approach, involving the entire upstream and downstream chain from raw-material production to post-consumer waste. Sustainable consumption and production are only achievable looking at the entire life cycle of product and actively involving SMEs.
With reference to the chapter V of JPOI, VinylPlus is cooperating with the EU new members and trade unions with the objective of raising health, safety, and environmental standards to higher levels and to harmonize sustainability goals. Furthermore, VinylPlus will engage in efforts to globalize the approach by encouraging similar voluntary initiatives elsewhere in the world.


The European PVC industry value chain represented by the following four Associations: ECVM The European Council of Vinyl Manufacturers (ECVM The European Council of Vinyl Manufacturers); EuPC The European Plastics Converters (The European Plastics Converters); ESPA The European Stabiliser Producers Associations (The European Stabiliser); ECPI The European Council for Plasticisers and Intermediates (The European Council for Plasticisers and Intermediates).
Openness, transparency and accountability of VinylPlus are guaranteed by an independent Monitoring Committee composed of representatives from the European Commission, the European Parliament, trade unions and consumer associations, as well as representatives of the European PVC industry. A Progress Report audited by independent sources is published every year.
Deliverable Date
Recycle 800,000 tonnes/year of PVC, including 100,00 tonnes/year with innovative technologies, by 2020. 31 Dec 2020
Lead-based additives replacement in the EU-27. 31 Dec 2015
PVC resin producers to reduce their specific energy consumption, targeting a 20% reduction by 2020. 31 Dec 2020
Development and launch of a VinylPlus label for PVC products. The aim of the label is to allow costumers/specifiers to better identify PVC products or solutions that contribute to sustainable development. 31 Dec 2012
Resources devoted to implementation
Type Details
Other, please specify The VinylPlus program is privately funded by the European PVC industry through the four associations ECVM, EuPC, ESPA, ECPI.
Staff / Technical expertise European PVC associations, PVC member companies
Staff / Technical expertise Academics and independent environmental scientists
Other, please specify NGO The Natural Step International, a sustainable development NGO, acting as ?critical friend?, sustainability mentor and capacity building expert for VinylPlus

Erica Lo Buglio, Consultant,

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