Status of initiative: On track
Description/achievement of initiative

The European PVC industry commits to address five key challenges:- Work towards the more efficient management of PVC throughout its life cycle.- Help to ensure that persistent organic compounds do not accumulate in nature and that other emissions are reduced. - Review the use of PVC additives and move towards more sustainable additives systems.- Help to minimize climate impacts through reducing energy and raw material use, potentially endeavoring to switch to renewable sources and promoting sustainable innovation.- Continue to build sustainability awareness across the value chain and external stakeholders.

Implementation methodologies

In line with the Agenda 21 chapter 30 Strengthening the role of business and industry, the VinylPlus Voluntary Commitment has been developed bottom up with an open process of stakeholder dialogue. Five key sustainable development challenges have been identified for PVC, based on The Natural Step System Conditions for a Sustainable Society. VinylPlus considers the dialogue with all of its stakeholders and the involvement of an NGO as critical external friend a key factor for success.Specific Task Forces, composed of internal and external experts, provide guidelines and define approach and implementation tools to achieve the set targets.In this regard, it is of paramount importance a cradle to grave approach, involving the entire upstream and downstream chain from raw-material production to post-consumer waste. Sustainable consumption and production are only achievable looking at the entire life cycle of product and actively involving SMEs.With reference to the chapter V of JPOI, VinylPlus is cooperating with the EU new members and trade unions with the objective of raising health, safety, and environmental standards to higher levels and to harmonize sustainability goals. Furthermore, VinylPlus will engage in efforts to globalize the approach by encouraging similar voluntary initiatives elsewhere in the world.

Arrangements for Capacity-Building and Technology Transfer

As part of its commitment to promote its approach across the PVC industry worldwide, VinylPlus actively shares experience, knowledge and best practices with the other regional PVC associations at the global level in the bi-annual meetings of the GVC (Global Vinyl Council), as well as in other relevant conferences and events.

Coordination mechanisms/governance structure

VinylPlus is managed by a comprehensive Board representing all European PVC industry sectors (resin and additives producers, plastics manufacturers).A Monitoring Committee guarantees an independent evaluation of the initiatives undertaken in the framework of the Voluntary Commitment and gives guidance and advice. Open to external stakeholders, the Committee currently includes representatives from the European Commission, the European Parliament, trade unions and consumer associations, as well as representatives from the European PVC industry. The Monitoring Committee plays a fundamental role in ensuring VinylPlus’ transparency, participation and accountability.


The European PVC industry value chain represented by the following four Associations: ECVM The European Council of Vinyl Manufacturers (ECVM The European Council of Vinyl Manufacturers); EuPC The European Plastics Converters (The European Plastics Converters); ESPA The European Stabiliser Producers Association (The European Stabiliser); ECPI The European Council for Plasticisers and Intermediates (The European Council for Plasticisers and Intermediates). Openness, transparency and accountability of VinylPlus are guaranteed by an independent Monitoring Committee composed of representatives from the European Commission, the European Parliament, trade unions and consumer associations, as well as representatives of the European PVC industry. A Progress Report audited by independent sources is published every year.
Engage with external stakeholders in the discussion of organochlorine emissions during 2012 and develop a plan to deal with stakeholder concerns.
Risk assessment for the transportation of major raw materials, in particular VCM.
Publication of the VinylPlus Status Report on Renewables.
Organization of annual external stakeholder meetings, commencing in 2012.
Promote VinylPlus approach within international PVC industry organizations worldwide.
31 Dec 2012
Development and launch of a VinylPlus label for PVC products. The aim of the label is to allow costumers/specifiers to better identify PVC products or solutions that contribute to sustainable development.
31 Dec 2015
Lead-based additives replacement in the EU-27.
31 Dec 2020
PVC resin producers to reduce their specific energy consumption, targeting a 20% reduction by 2020.
31 Dec 2020
Recycle 800,000 tonnes/year of PVC, including 100,00 tonnes/year with innovative technologies, by 2020.
Sustainable Development Goals and targets
Goal 8
8.4 - Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10-year framework of programmes on sustainable consumption and production, with developed countries taking the lead
8.8 - Protect labour rights and promote safe and secure working environments for all workers, including migrant workers, in particular women migrants, and those in precarious employment
Goal 12
12.2 - By 2030, achieve the sustainable management and efficient use of natural resources
12.4 - By 2020, achieve the environmentally sound management of chemicals and all wastes throughout their life cycle, in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil in order to minimize their adverse impacts on human health and the environment
12.5 - By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse
12.6 - Encourage companies, especially large and transnational companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle
12.7 - Promote public procurement practices that are sustainable, in accordance with national policies and priorities
Goal 17
17.16 - Enhance the global partnership for sustainable development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the sustainable development goals in all countries, in particular developing countries
17.17 - Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships

Data, monitoring and accountability
Resources devoted to implementation
Staff / Technical expertise
Academics and independent environmental scientists
Staff / Technical expertise
European PVC associations, PVC member companies
Other, please specify
NGO The Natural Step International, a sustainable development NGO, acting as ?critical friend?, sustainability mentor and capacity building expert for VinylPlus
Other, please specify
NGO The Natural Step International, a sustainable development NGO, acting as ?critical friend?, sustainability mentor and capacity building expert for VinylPlus
Other, please specify
The VinylPlus program is privately funded by the European PVC industry through the four associations ECVM, EuPC, ESPA, ECPI.
Progress reports
Cut off date each year: 2 May
This initiative does not yet fulfil the SMART criteria.
Action Network
Location: Brussels, Belgium
Date of completion: 2020-12-31
Contact information/focal point(s)
Erica Lo Buglio,

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