Achievement at a glance
We continue to make progress in our efforts to deliver the Commitments and believe we are on track to meet our five-year objectives. IARD priorities set for 2015, includes a series of highlights in each of the Commitment action areas. However, there are also areas where we need to focus before we reach our five-year period. For example, there are still a number of countries in which legal purchase age (LPA) legislation does not exist.
Challenges faced in implementation
One of the main challenges faced by IARD in program implementation, evaluation, and reporting, is the lack of reliable baseline data, inherent to the limitations and lack of harmonization in health and enforcement data collection and analysis. These shortcomings make it difficult to measure the progress and impacts of our programs and speak about the need for technical assistance and capacity building as an integral part of our programming.
The 2016 actions and priorities are set within the context of an expanding number of multi-stakeholder partnerships. We will continue to work with the World Federation of Advertisers, and independent experts to expand our reach and impact:
Reducing underage drinking
New tools available in 2016 to assist governments that have no LPA to encourage adoption.
Develop a checklist for adoption, implementation, and enforcement of LPA laws.
Develop a checklist for underage education programs.
Strengthening and expanding marketing codes of practice
Development methodology and completion of first public monitoring of 70/30 principle in digital media.
Development of monitoring methodology of DGPs with the WFA.
Providing consumer information and responsible product innovation
Consumer website ResponsibleDrinking.org in seven languages, adding an alcohol calculator (BAC, pure ethanol, calories), updating links map, and including a search function.
Annual review of the website with public health and communications inputs.
Reducing drinking and driving
Implementation of programs which focus on capacity- building, implementation, and evaluation in four countries (Cambodia, Dominican Republic, Namibia, and South Africa) and two pilots (Argentina and Thailand).
Collaboration with UN Regional Economic Commissions through capacity-building on sustainable drink driving laws, enforcement, road safety policies, and best practices.
Increase in engagements around underage drinking, reaching more than 1 million stakeholders. A large-scale increase compared to 2014, as it included the work of trade associations and social aspect organizations and engagements with retailers.
IARD asked the World Federation of Advertisers (WFA) and Nielsen to monitor compliance in selected African countries where the lack of audience measurement systems requires alternative tools. The independent survey from Kenya, Nigeria, and Uganda demonstrates compliance with the 70/30 standard in all three markets.
Consumer information website was launched in additional languages including Spanish, French, Russian, Chinese, Japanese, Portuguese, Croatian, and Korean.
Transition of a series of drink driving pilots into locally funded programs. China, Mexico, Nigeria, Russia, and Vietnam are continuing with local support. In 2015, four new countries were selected: Cambodia, Dominican Republic, Namibia, and South Africa. In 2016, we also included Thailand.
The Guiding Principles for Responsible Retailing, published in November 2015 and launched at the World Retail Congress in South Africa, identify standards for responsible retailing. We recognize the challenge of promoting the Principles in a complex retail environment, given the large number and diverse types of outlets, their independent ownership, and the differences in retailing practices in the developing world.